Download Full Papers: Volume 4 (2025)

Vol-4 | 2025

**IJIIMS Journal**
Sr. No	Head	Volume – 4 \| July 2025
1	Author	Ms. Varsha Sahu, Dr. M Samir Gopalan
	Paper Title	A Comparative Study on Financial Literacy Levels Among Urban and Rural Populations in Raigarh, Chhattisgarh, India
2	Author	Mr. Akash Darji, Mrs. Priya Menon
	Paper Title	Consumer Preference on Buying Electric Vehicles in Gujarat
3	Author	Ms. Suhani Agarwal
	Paper Title	From Campus to Corporate: Aligning Management Education with Industry Needs
4	Author	Ms. Khushi Patel, Mr. Harsh Patel, Dr. Samir Gopalan
	Paper Title	Hindustan Unilever Adopting Eco-Friendly Supply Chains: Concerns of Operational Costs
5	Author	Dr. A. B. Mishra, Mr. Shafaque Khan, Mr. Raman Gurjar
	Paper Title	Sustainable Marketing Practices in the FMCG Sector: A Comparative Analysis of Leading Companies
6	Author	Mr. Aditya Yadav, Mr. Pankil Patel, Mr. Tirthesh Patel, Mrs. Priya Menon
	Paper Title	Strategic Insights and Challenges in Integrated Marketing Communication: A Secondary Data Review Focused on the Automotive Industry
7	Author	Ms. Khushi Chaurasiya, Mr. Yogin Naduparambil, Mr. Chander Rajpurohit
	Paper Title	Impact of Hyperlocal Delivery Apps on Small Businesses in Gujarat: A Study on E-commerce Disruption and Local Retail Dynamics
8	Author	Laxminanda Rajesh N., Varsavikashni Varunprasad A. S., Dr. Smita Kavatekar, Raksithaa S.
	Paper Title	Implementation of Artificial Intelligence in Corporate Audit Practices in Urban Bengaluru
9	Author	Dr. A. B. Mishra, Tejas Bhosale
	Paper Title	Neuromarketing Tools and Their Role in Consumer Engagement
10	Author	Kinjal Sheth, Dr. Hiral Dhal
	Paper Title	A Study on Employee Welfare Measures at Google: A Key to Organizational Success
11	Author	Mayuri Acharya, Mrs. Sanju Thakur
	Paper Title	Ecokaari: Integrating Traditional Craftsmanship and Modern Sustainability through Plastic Upcycling
12	Author	Sriya Panigrahi, Shubhashree Das, Dr. Seshanwita Das
	Paper Title	Impact of Inventory Management System On Sales: Commercial Vehicle Industry
13	Author	Dr. Richa Jain, Dr. Durdana Ovais
	Paper Title	Shaping the Future of Marketing through ESG – A Systematic Literature Review
14	Author	Mr. Parth Prajapati, Mr. Nikhil Fatania, Mr. Chander Rajpurohit
	Paper Title	The Impact of Artificial Intelligence on the Psychological Well-being of Employees in Small Businesses and MSMEs

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Vol-4 | 2025

Vol-4 | 2025

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