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INTERNATIONAL INSTITUTE OF MANAGEMENT STUDIES
Approved by AICTE, Ministry of Education, Govt. of India.
"Yes, You Can..."
NAAC Accredited
Ranked, 10th All India (Private B Schools) - Times B School - 2026
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INTERNATIONAL INSTITUTE OF MANAGEMENT STUDIES
Approved by AICTE, Ministry of Education, Govt. of India.
"Yes, You Can..."
NAAC Accredited
Ranked, 13th All India (Private B Schools) - Times B School - 2025
imgonline com ua resize mCFHAfksZtQbLJs
IIMS Pune New Logo  1  removebg preview 2

INTERNATIONAL INSTITUTE OF MANAGEMENT STUDIES

Approved by AICTE, Ministry of Education, Govt. of India.

NAAC Accredited

Vol-5 | 2026

 

IJIIMS Journal
Sr. NoHeadVolume – 5 | 2026PDF
1AuthorDr. Kiran Nair, Prof. Dr. Md. Mamun Habib & Dr. A. B. MishraPDF
 Paper TitleAI-Driven Sustainable Personalized Marketing, Consumer Engagement, and Purchase Intention among Gen Z
2AuthorAshima Manoj VarghesePDF
 Paper TitleThe Performance Conundrum in Sustainable Finance: A Bibliometric Analysis of ESG Investing Returns
3AuthorDr. Deepali Garge, Ramit Singh & Jitesh SeshanPDF
 Paper TitleSustainable Marketing Strategies in India’s Health InsurTech Sector
4AuthorKayalvizhi V., Akanksha Jaiswal, Sagar Kumar, Shreyashi Thakur & Prof. Rakesh PathakPDF
 Paper TitlePuneri Pagdi: A Collaborative Model for Sustainable Heritage Marketing and Cultural Revitalization
5AuthorDr. J. Suresh Kumar & Dr. D. ShobanaPDF
 Paper TitleMSME Sector in North-East India: Opportunities, Challenges and State-Wise Growth Patterns
6AuthorSambit Mishra, Rishab Sharma, Sumit Ghosh, Ashutosh Ojha, Monika Paradkar & Dr. A. B. MishraPDF
 Paper TitleSustainable Business and Management Practices: A Multidisciplinary Perspective
7AuthorTushar Dewangan, Hritika Sengupta, Anjali Singh, Divya Ishi, Aavya & Dr. A. B. MishraPDF
 Paper TitleEffect of Green Marketing on Brand Loyalty
8AuthorDr. Priyanka Bachhav, Sanyam Sisodiya, Shruti Sinha, Mohammad Sheikh, Priyanka KumthekarPDF
 Paper TitleRethinking Manufacturing Sustainability: Circular Economy and Zero-Waste Strategies in Pune
9AuthorPrachi JasrotiaPDF
 Paper TitleImpact of Socio-Economic Changes on Financial Sector: A Case Study of Wells Fargo
10AuthorRibhu Kumar Samanta, Swaroop Patra, Suraj Singh Sahi & Dr. A. B. MishraPDF
 Paper TitleRole of FMCG Companies in Promoting Sustainable Consumption
11AuthorMs. Tejal Kale & Dr. A. B. MishraPDF
 Paper TitleCafé Goodluck Pune: Can Heritage Survive Modernization?
12AuthorMs. Gargi Sharma, Dr. Suman Taneja & Ms. Niti NagarPDF
 Paper TitleAI Driven Talent Management: Optimizing Candidate Selection and Resume Evaluation
13AuthorVibhusha Verma & Dr. Jayant Kishor PurohitPDF
 Paper TitleA Cross-Sectional Descriptive Study of the Discomfort with Technology Towards AI Driven Personalization
14AuthorDr. Shweta Karadipatil, Sandesh Rajput, Shreyansh Devangan, Yuvraj KalePDF
 Paper TitleRegenerative Agriculture and Role of Indigenous Technical Knowledge (ITKs) in Climate Resilience: Evidence from Karnataka, India
15AuthorProf. Niraj B. Mokale, Dr. Deepa V. Abhonkar, Dr. Ganesh Teltumbade & Prof. Salman PathanPDF
 Paper TitleMeasuring Service Quality of 3-Star Hotel in Nashik
16AuthorDr. Beena John Jiby & Ishika SahuPDF
 Paper TitleAnalysis of Consumer Engagement within India’s Digital Transformation
17AuthorHarsh MittalPDF
 Paper TitleJPMorgan & Their Influence on Financial Market
18AuthorAshant Ade, Jagruti Bamnote, Avanti Burle, Shyam Narayan Singh & Dr. A. B. MishraPDF
 Paper TitleImpact of Greenwash Advertising on Brand Credibility among Young Consumers
19AuthorMrs. Dnyaneshwari Shantanu PatilPDF
 Paper TitleDriving the Next Era of Water Stewardship with Machine Learning
20AuthorDelfin B., Vishnu Vinod & Dr. Soumya VarghesePDF
 Paper TitleGenerative AI in E-Commerce: Evolution, Applications, Challenges and Strategic Pathways
21AuthorHarsh Jindal, Arti Burman, Nivedita Gupta, Khushi Rastogi & Ashish KumarPDF
 Paper TitleTechnostress, Work-Life Balance and Life Satisfaction
22AuthorMayuri Kamadi, Shakshi Kadam, Deepak Burade, Sharwani Gaikwad, Yogini Shrimangale & Dr. A. B. MishraPDF
 Paper TitleThe Green Alpha: The Investment Perspective of Gen Z and Their Commitment to Sustainable Innovation
23AuthorKayalvizhi V 1 , Shreyashi Thakur 2 , Akanksha Jaiswal 3 Sagar Kumar 4, Dr. Rakesh PathakPDF
 Paper TitlePhygital Mismatch: Navigating Inventory Discrepancies and Demand Uncertainty in the Automotive Supply Chain
24AuthorS. SadhurshikaPDF
 Paper TitleImpact of Slow Fashion Orientation on Socially Responsible Apparel Consumption
25AuthorProf. Pooja Karekar & Ms. Anushka TodkariPDF
 Paper TitleThe Role of Sustainable HRM in Achieving Corporate ESG Goals
26AuthorAbhijeet Pohankar, Shakshi Singh Rajput, Prakash Gupta, Md. Sazanullah, Ajay Pandit & Dr. A. B. MishraPDF
 Paper TitleThe Influence of Social Media on Youth Buying Behavior
27AuthorDr. Mansi Bansal, Jasgun Kaur, Pari Mittal & Dr. Shradha JainPDF
 Paper TitleGST 2.0 in India: Sectoral Transmission, Affordability and Welfare Implications
28AuthorSarita Peddi & Geetha ManoharanPDF
 Paper TitleManaging Stress in Sustainability Transitions
29AuthorSaranya P. & Dr. T. RamachandranPDF
 Paper TitleImpact of Supply Chain Finance and Firm Performance
30AuthorSneha Choudhary & Dr. Pushpendra Singh RajputPDF
 Paper TitlePerception, Persuasion and the Investor’s Journey
31AuthorMs. Sneha Motlani & Dr. S.K. MathurPDF
 Paper TitleFrom Channels to Coherence: Omnichannel Retail and Customer Experience Across Industries
32AuthorPiyumi Kaushalya AlmedaPDF
 Paper TitleThe Impact of Foreign Direct Investment on Climatic Changes in Middle Income Asian Countries
33AuthorVijay Amalan A & Vijay Raja RPDF
 Paper TitleImpact of Flexible Work Policies on Employee Well-Being
34AuthorSyed Akbar Hussaini & Sharfunisa N.PDF
 Paper TitleAn Empirical Study on Electric Vehicle Adoption and Consumer Satisfaction with Special Reference to Bangalore Urban
35AuthorDebapriya OjhaPDF
 Paper TitleSustainable HR Practices and Employee Well-Being
36AuthorDhiraj Panda, Banita Choudhary, Nishant Mishra, Ashika Chaurasiya & Dr. A. B. MishraPDF
 Paper TitleA study on the effect of Below the line activities on sales enhancement: A case study of MTR Food Pvt. Ltd.
37AuthorDr. Anil VarmaPDF
 Paper TitleThe Impact of Generation Z’s Digital Engagement on Consumer Behavior within the Retail Market
38AuthorDr. Vijay NimbalkarPDF
 Paper TitleAn Analysis of Models of Organization Behavior For Modern Business Organizations

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