Perception, Persuasion, and the Investors Journey

Abstract :

Investment awareness amongst the citizens of this country is a matter of discussion as some of the states contribute highly and some have absence of response towards investments. The mutual fund companies though have done the utmost to reach out to the new financiers and the investors and one of the channels of reaching out is by providing advertisements on the social media and television. This study has done the investigation on the awareness of mutual funds and investment related knowledge of the investors and common public. Factors affecting the investors decision have also been considered during the study like information provided in the advertisements, celebrity endorsing the ad, clear data, trustworthy name or the brand etc have a vital role in increasing the investment. Age factor being the most important leading the education of an individual to be an important factor as well. The study not only focuses on the investor but also on the companies and private investment agencies to provide relevant result for the policymakers and marketers to drag changes and advancements to reach out to the potential investors. Primary data was collected for the study and relevant tests have been done to do the analysis on the factors that are influential to the today’s investor and what changes can the companies make in their public communication domain so that they can gain and regain the investors of their benefit.