Analysis of Consumer Engagement within India’s Digital Transformation

Abstract : Indian marketing practices today are shifting due to rapid digital transformation and evolving consumer expectations. The technologies like AI, social media, and data analytics are reshaping how marketers are changing strategies to engage with a digital population. India is seeing consumer engagement changes with greater emphasis laid on personalised experiences. The study focusses on how technologies influence in restructuring of the marketing landscape. Analysing these trends gives insights into how marketing practices in India will be in future and how it will be for businesses and consumers to understand key trends to understand their impact on consumer engagement and marketing effectiveness in the market.