Measuring Service Quality of 3-Star Hotel in Nashik

Abstract : The importance of service quality in 3-star hotels rises as tourism continues to thrive. Known for its vineyards, temples, and scenic beauty, Nashik attracts tourists looking for unique experiences. The researcher aims to evaluate how good 3- star hotels in Nashik are at providing services to the customers as their experience plays a big role in brand building of any hotel.  This study’s objective is to measure the service quality of 3-star hotels in Nashik. The technique used in the current study is paired t-Test. The findings of this study indicated that the hotels need to work towards improving their website; to make it more accurate and quicker, they also need to provide transportation services to guests and the hotel staff needs to consistently provide a professional and courteous attitude towards guests.